​PerspActive Connect: bridging young people and (job) market

PERSPACTIVE CONNECT IS A PROJECT THAT BRIDGES THE GAP BETWEEN AFRICAN YOUNG PEOPLE AND THE MARKET. WITH REASON, BECAUSE MANY YOUNG PEOPLE ARE UNEMPLOYED. THOSE WHO DO WORK OFTEN DO NOT EARN MUCH. AT THE MOMENT CONNECT IS EMPLOYING FOUR STRONG PROGRAMS.

The participating organizations share knowledge and experience under the banner of Connect. In the past year successful concepts which build bridges between young people and the job market were mapped. Those programs were shared internally within Connect. This allows them to be employed more widely. The organizations help each other with introduction and upscaling. For now the focus within Connect is on four programs which are described below. The plan is to employ them in multiple places in the next years.

INBUSINESS – STREET TRADERS BECOME REPRESENTATIVES
InBusiness connects big businesses to owners of small shops and street traders. The latter are often young people, women and people with disabilities. The program comes from Light for the World. In the Kenyan city of Nakuru, Light for the World has helped dairy producer Happy Cow to leave part of the distribution and sales of a new yoghurt product to the ‘mini-entrepreneurs’. They have been trained to sell this specific product. They have also learnt how to best represent Happy Cow.

JOB BOOSTER – TRAININGS IN DEMAND WITH CORPORATE LIFE
Job Booster does not begin with those seeking jobs, but with companies. That is the strength of this project. The demand of corporate life is leading. Companies indicate what kind of employees they need. Workers of the Job Booster program, which was developed by Woord & Daad look for suitable candidates. Together with existing educational institutions, they develop fitting training and education. The corporations have proved willing to pay for this training. It provides them with valuable staff. For example, in India Job Booster was in touch with a large company for consumer goods. The company was looking for no less than 150 sales employees in Hyderabad.

INCLUSIVE BRIDGE MODEL – SMALL FARMERS COMBINE FORCES TO SERVE A LARGER MARKET
The Inclusive Bridge Model is a concept of Red een Kind where farmers join forces to reach a larger market. The businesses of the individual farmers are often too small to serve more than the direct environment. By setting up social enterprises which work together with these farmers and market parties such as processing companies, it becomes possible to sell produce at a larger scale. By their scale these social enterprises are able to invest in transport, storage and sales. Connecting to markets further away allows the farmers to respond to different needs. Sometimes it can be lucrative to switch to new crops.

7-STEPS – MARKET-BASED VOCATIONAL TRAINING
7-Steps is a program developed by Edukans. The organization has been helping young people find jobs through this seven step plan for almost ten years. During the program the job market is analyzed, job profi les are compiled, trainings are developed and trainers are educated. Many young people in Africa are unemployed in spite of being educated. At the same time many companies lack qualifi ed staff. The cause is that education does not match the needs of corporate life. 7-Steps aims to improve vocational training.